Build Strength = Build Confidence
Sustainable Fat Loss + Real Strength Built for Busy Men Who Refuse to Settle
Heartletics is coaching that fits real life: personalized training + simple nutrition + a brotherhood of accountability—so you stay consistent, even when work and family get hectic.
MEET THE FOUNDER & CEO
Hey, I'm Coach Joe!
I’m a Certified Personal Trainer, Certified Sports Nutritionist, and Certified Strength & Conditioning Coach, and my mission is simple: help busy men get leaner, stronger, and more confident, without living on a diet or training like it’s your full-time job.
Over the years, I’ve coached a wide range of high performers, including cast members from the Broadway show Hamilton, and I’ve been the boxing trainer for former Cleveland Browns wide receiver Rashard Higgins. I was also selected as the guest fitness instructor for Cleveland during the 2019 MLB All-Star Game events, where I led a group fitness workout.
And beyond coaching, I’ve lived the discipline side firsthand: 15+ MMA fights, boxing matches, jiu-jitsu tournaments, and kickboxing, plus I competed on Amazon Prime’s Beast Games (Season 2).
But here’s the truth most fitness plans ignore.. If your plan doesn’t fit your life, it won’t last.
That’s why Heartletics isn’t cookie-cutter. No one-size-fits-all workouts. No miserable meal plans. No “all-in or all-out” dieting. We build a system around your body type, your schedule, and your lifestyle and we keep it simple enough to execute even when work gets stressful and life gets messy.
At Heartletics, we live by this:
Coaching + Community = Consistency
And consistency is the real secret, because it’s what changes your body, your health, and your confidence for good.
Ready For Results?
Lose belly fat
More energy
Build strength
Feel confident
Look better
Stay consistent
Less joint pain
drop pants size
be the example
You don’t need another diet
You need a simple plan you can follow when life gets busy
Heartletics coaching is 100% built for your body type, busy schedule, and your lifestyle
Personalized workouts
Personalized meal plans
1,000+ meals and recipe database
In-app messaging and accountability
STILL NOT SURE?
Frequently Asked Questions
Review the following questions and answers below
Question 1: Do I need access to a gym?
Nope. The whole point of this call is to figure out what works best for you — whether you train at home, in a full gym, or a mix of both. We’ll also factor in your schedule, equipment, and any past or current injuries. By the end, you’ll have a clear roadmap so you’re not guessing anymore.
Question 2: Do I have to follow a specific diet?
No. We don’t do restrictive diets or “all-or-nothing” plans. We teach you simple nutrition that fits your real life — including your favorite foods. We’ll make fat loss easy to understand using calories/macros in a way that doesn’t feel overwhelming. The goal is results you can actually maintain.
Question 3: What makes your coaching different?
It’s not a cookie-cutter plan you download and forget. It’s real coaching built around your body, your schedule, and your lifestyle — with support when life happens. If something isn’t working, we adjust it. Think of it like this: diets “give you a fish”… coaching teaches you how to fish so you can win long-term.
Question 4: What if I travel a lot or my schedule is crazy?
That’s exactly who we help. You’ll have in-app access to message us anytime, so you’re not doing this alone. Traveling? We can adjust workouts on the fly, help you make smart choices eating out, and keep you consistent even when your routine changes. The plan flexes with your life.